The Digital Asset Strategy Summit (DASS) is where investment professionals and accredited investors come to better understand where to allocate their money or their clients’ money among the various blockchain and cryptocurrency strategies. DASS’s speaking faculty consists of leading allocators and fund managers who provide key insights to help institutional investors better understand overall portfolio construction within the blockchain and crypto space as well as how these strategies fit within their broader traditional portfolio.

As investors increase portfolio allocation to digital assets at a growing rate, current market conditions and the proliferation of digital asset choices have created a strong demand for more education and guidance on specific blockchain and crypto strategies and risk factors. DASS will focus on addressing the opportunities and challenges of today’s market and present a variety of innovative disciplines and portfolio construction ideas designed for today’s forward thinking money managers.

Don Friedman


Founder and CEO – JV Events Group

Don FriedmanDon Friedman has spent the last 17 years creating and producing “first-of-its-kind”, buyside investment professional-focused finance conferences, webinars and roadshows as well as creating and running a conference company.

Don founded Joint Venture Events Group in May 2014 by creating a unique conference format which immediately catapulted the firm to the top of investment professionals’ “must-attend” events list with “best-in-breed” programs such as Liquid Alternative Strategies Summit, MLP Strategies Summit, Smart Beta Strategies Summit and the ETF Strategy Summit.

From 2007 – 2014, Don served as Chief Operating Officer and Executive Vice President of (formerly IndexUniverse). As one of the company’s first employees, Don was responsible both for setting up the company’s infrastructure and for selling its products. The company achieved record revenues throughout his tenure, while hitting or coming in under budget on the cost side.

In parallel, as Co-Founder & President of’s Events division, Don developed and ran all of the firm’s conferences and was responsible for selling the sponsorships that sustained it. By the end of 2013, the Events division consisted of 7 events (5 in the U.S & 2 in Europe), 20+ webinars and 1 roadshow per annum. Of particular note, Don was responsible for creating Inside ETFs (the world’s largest ETF conference), Inside ETFs Europe (Europe’s largest ETF conference), Inside Commodities (the largest institutional-focused US-based commodities conference), and Inside Fixed Income (the world’s largest independently run fixed-income conference).

Prior to, Don worked at Strategic Research Institute (SRI), a leading New York-based conference company, where over a five year period (2002-2007) he rose through the ranks from temporary worker to conference producer to managing director. In addition to creating and producing the world’s largest hedge fund conference (Blue Ribbon Hedge Fund), Europe’s largest secondaries conference (Saving Private Equity), and the world’s second largest indexing conference (The Art of Indexing), he was also charged with running the firm’s Alternative Investments Group, a segment that generated one-third of the company’s revenues.

Don is a lifelong “Wildcat” having received his Bachelor of Science in Business Administration degree from the University of Arizona. Don is also an avid runner, with three marathons to his credit and has skydived once. He and his wife and two daughters live in Milton, GA.

Philip Lundrigan

Partner of DASS

Managing Partner – Tipperary Capital

Phil LundriganPhil is the Managing Partner for Tipperary Capital, a boutique consultancy focused on providing investment due diligence and industry intelligence for the digital asset industry. Most recently Tipperary helped launch BitBull Capital, the first cryptocurrency fund of funds out of Stanford’s StartX incubator. Phil was an early adopter of cryptocurrency as he began investing in 2013.

Previously, Phil worked for a family office specializing in due diligence and strategy for a portfolio of equities, private oil wells and precious metals. He also completed a lead investment in a FOREX currency trading platform.

He also worked for Republic Bancorp (RBCAA) as an Internet Banker, before venturing out with a partner to start an M&A business development service that cumulatively sourced over $150MM in aggregate deal transactions and established over $30MM in success fee pipeline for his clients.

Phil completed his BS from Oral Roberts University in Business admin while playing Division 1 Soccer and helping lead 4 international humanitarian aid trips over the summers. He lives in Dallas, Texas with his wife and four children and enjoys running, cycling, and playing golf in his spare time.

Chris Smith

Advisor to DASS

Founder and CEO – phix Solutions Group

Chris is a business leader, strategist, and an entrepreneur who partners with CEOs, Fortune 500 executives, and investors who invest in early to mid-stage organizations. Chris and his team at phix help clients to gain key market insights, craft transformative marketing strategies, develop and enable sales organizations, and implement technology and digital transformation strategies for brands who need to scale globally. After spending nearly 20 years either working for, or hired by some of the largest brands in the world, Chris has led teams to design and execute a wide array of enterprise programs for in virtually every Industry.

Over the last two years, phix has been retained by the leadership at BitPay, the world’s leader in Bitcoin and digital payments, as their growth strategy team. During this time, BitPay has grown by nearly 700%, has become profitable, and in 2017 alone, the company achieved a record growth on the Bitcoin blockchain, now approaching $3 billion in annualized payment volumes. Through this work Chris has become passionate for blockchain technology and digital assets.