About Us

Digital Asset Strategy Summit - October 16-17, 2018

About Us2018-10-30T13:02:01+00:00

The Digital Asset Strategy Summit (DASS) is where investment professionals and accredited investors come to better understand where to allocate their money or their clients’ money among the various blockchain and cryptocurrency strategies. DASS’s speaking faculty consists of leading allocators and fund managers who provide key insights to help institutional investors better understand overall portfolio construction within the blockchain and crypto space as well as how these strategies fit within their broader traditional portfolio.

As investors increase portfolio allocation to digital assets at a growing rate, current market conditions and the proliferation of digital asset choices have created a strong demand for more education and guidance on specific blockchain and crypto strategies and risk factors. DASS will focus on addressing the opportunities and challenges of today’s market and present a variety of innovative disciplines and portfolio construction ideas designed for today’s forward thinking money managers.

Don Friedman


Founder and CEO – JV Events Group

Don Friedman has spent the last 16 years creating and producing “first-of-its-kind”, buyside investment professional-focused finance conferences, webinars and roadshows as well as running a conference company.

Don founded Joint Venture Events Group in May 2014 by creating a unique conference format which immediately catapulted the firm to the top of investment professionals’ “must-attend” events list with “best-in-breed” programs such as Liquid Alternative Strategies Summit, MLP Strategies Summit and Smart Beta Strategies Summit.

From 2007 – 2014, Don served as Chief Operating Officer and Executive Vice President of ETF.com (formerly IndexUniverse). As one of the company’s first employees, Don was responsible both for setting up the company’s infrastructure and for selling its products. The company achieved record revenues throughout his tenure, while hitting or coming in under budget on the cost side.

In parallel, as Co-Founder & President of ETF.com’s Events division, Don developed and ran all of the firm’s conferences and was responsible for selling the sponsorships that sustained it. By the end of 2013, the Events division consisted of 7 events (5 in the U.S & 2 in Europe), 20+ webinars and 1 roadshow per annum. Of particular note, Don was responsible for creating Inside ETFs (the world’s largest ETF conference), Inside ETFs Europe (Europe’s largest ETF conference), Inside Commodities (the largest institutional-focused US-based commodities conference), and Inside Fixed Income (the world’s largest independently run fixed-income conference).

Prior to ETF.com, Don worked at Strategic Research Institute (SRI), a leading New York-based conference company, where over a five year period (2002-2007) he rose through the ranks from temporary worker to conference producer to managing director. In addition to creating and producing the world’s largest hedge fund conference (Blue Ribbon Hedge Fund), Europe’s largest secondaries conference (Saving Private Equity), and the world’s second largest indexing conference (The Art of Indexing), he was also charged with running the firm’s Alternative Investments Group, a segment that generated one-third of the company’s revenues.

Don is a lifelong “Wildcat” having received his Bachelor of Science in Business Administration degree from the University of Arizona. Don is also an avid runner, with three marathons to his credit and has skydived once. He and his wife and two daughters live in Milton, GA.

Chris Smith

Advisor to DASS

Founder and CEO – phix Solutions Group

Chris is a business leader, strategist, and an entrepreneur who partners with CEOs, Fortune 500 executives, and investors who invest in early to mid-stage organizations. Chris and his team at phix help clients to gain key market insights, craft transformative marketing strategies, develop and enable sales organizations, and implement technology and digital transformation strategies for brands who need to scale globally. After spending nearly 20 years either working for, or hired by some of the largest brands in the world, Chris has led teams to design and execute a wide array of enterprise programs for in virtually every Industry.

Over the last two years, phix has been retained by the leadership at BitPay, the world’s leader in Bitcoin and digital payments, as their growth strategy team. During this time, BitPay has grown by nearly 700%, has become profitable, and in 2017 alone, the company achieved a record growth on the Bitcoin blockchain, now approaching $3 billion in annualized payment volumes. Through this work Chris has become passionate for blockchain technology and digital assets.